Team X Fight Club is a 3-day workshop designed for high-growth creative businesses. It is all-inclusive and immersive; e.g. the workshop is conducted in a private, closed location for guaranteed focus without interruption.
DAY ONE: Strategy (Conditioning)
- Separating Goals, Strategies & Tactics
- Startup Life-cycle: Engineering, Sales, Marketing driven.
- Embracing failure is the key to success
- Focusing on focus (why good is the enemy of great.)
- Sacrificing success (and why its necessary to succeed)
- Customers' minds (don't expect rational behavior)
- WORKSHOP: Trade-offs (are you loved or needed?)
- Hula-hoop Paradox (How do I know when I'm done?)
- What sticks? (and what really, really doesn't)
- Infusing loyalty (inside and out)
- Best laid plans (mistakes, lessons & juicy gossip)
- WORKSHOP: Becoming Xtraordinary (gut-checking your position)
DAY TWO: Execution (Roadwork)
- Grokking the meaning behind their words
- Aspiration pyramids (why brand loyalty is dead)
- Why communities suck (...that's a good thing)
- Trading up (moving early adopters to mainstream)
- WORKSHOP: Culting your brand
- Power pricing (its more than what you cost)
- Web Rules of Marketing & PR (just the good ones)
- Leading from the front (without looking back)
- Dashboard driving (KPIs, analytics & damned lies)
- WORKSHOP: Zen of Presentation
DAY THREE: Fight Club (Combat)
- Preparing for the bout.
- Rope-a-Dope: Presentation development
- Speed bag (1 min fast pitch)
- Combinations (10 min presentation)
- BATTLE ROYALE: A trial-by-fire at a due diligence round-table composed of Fight Club participants plus expert panel guest(s).
- Tale of the Tape: Group review & discussion
- Awards Ceremony
All fighters will receive source materials and videos of their training & performance for later review.